Copywriter and communications specialist

Food writing

 

The Best Appetizers To Pair With A Dirty Martini

What should our go-to snack order be when we sidle up to our favorite bar and order that dirty martini we've been craving?

The Butter Mistake Keeping You From The Flakiest Pie Crusts

A flaky pastry is created when small pieces of butter are evenly dispersed and suspended throughout a dough.

What Does It Really Mean To Order A Drink Neat?

Many beloved bartending words and phrases have been mixed up and muddled in our cultural consciousness.

 

Corn Is The Unexpected Ingredient Your Cocktails Need

There are all kinds of foods that can be used as ingredients in your favorite cocktails, but one of the most exciting by far has got to be corn.

The Origin Story Of The British Banoffee Pie Starts With a US Dessert

Even though you might associate banoffee pie with Great Britain, the popular English dessert was inspired by a sweet treat from the United States.

Isn't Blush Wine Just Rosé?

You may have seen both rosé and blush wines for sale at your local liquor store or on a restaurant menu and figured they were the same. Here's what to know.

Read more of Ginny’s writing on Chowhound

Sponsored stories

 

7 Stunning Front Door and Paint Combinations to Boost Curb Appeal

From soothing sage to stately red, see how a new front door color can transform your home’s exterior

Turn Your Bathroom Into an Indulgent Oasis With 5 Design Moves

From freestanding baths to elegant hardware, here’s how to make any luxurious bathroom feel more elevated

Before and After: A Modern Floating Stairway You Install Yourself

See how you can step up your interiors with a new take on an old standard

Pro spotlights

 

How to Creatively Combine Different Design Styles

A Southern California designer shares how she brings together disparate styles to create a cohesive home

Where to Start When Building a Custom Home

A Houston builder shares 3 tips to set yourself up for success from the outset

3 Collaborative Ways Pros Conquer Complex Remodels

A Los Angeles expert outlines how a professional partner in problem-solving will deliver first-rate results

Interviews

 

Profiles in Design: Ventures Leader Rebecca Birmingham

As part of an ongoing series, interviewed Rebecca about our in-house ideation, incubation, and acceleration program; her unique role within Arup’s innovation ecosystem; and the excitement generated by nurturing the next great idea.

Profiles in Design: Cities Leader Katherine Perez

Interviewed an Arup leader about the future needs of our cities from equity to zero emissions, the influence and inspiration she gathers from her students, and her values-driven ambition to change the ways we live, work, and interact.

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COP26: Taking action on our climate commitments

Hosted a roundtable interview with industry experts and drafted a cohesive article to address the role of the AEC industry in achieving net zero and the next practicable steps for climate action

Ghostwritten articles

 
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P3 procurement could be a valuable tool in helping the US out of crisis

Collaborated with an advisory services expert to research and draft a comprehensible guide to the complex topic of alternative project delivery and how it can be implemented to enact necessary change in the built environment.

Designing for a climate-changed built environment

Conducted research and interviewed subject matter experts to ghostwrite an article on the tools and approaches that can help futureproof our climate-changed and changing world.

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Light and wellness: A circadian approach to lighting design

Worked with an industry expert to define and promote a new service offering by crafting a story about our history of industry-leading research in circadian lighting and project implementation so far.

News items and press releases

 
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San José Access & Mobility Plan targets ambitious transportation goals

Partnered with Arup’s transportation planning team to announce a recently released strategy document highlighting leading-edge recommendations for equitable transportation design.

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Three of Arup’s top young professionals recognized in ENR’s 20 under 40 list

Developed award submissions and subsequent promotional content to celebrate our staff, their expertise, and the impressive contributions they’ve made to the industry so far.

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Arup’s young professionals recognized across industry

Developed award submissions and subsequent promotional content, changing up our previous approach by focusing on the recipient’s interests, leadership, and industry involvement, in addition to their exceptional project work at Arup.

Email marketing

 
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Event invitation

Crafted copy for a series of webinars throughout 2020 and 2021, focused on forward-looking topics from the future of energy to equity in urban design.

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Publication announcement

Led and delivered promotional campaign and copy emphasizing the connections between water, resilience, and our communities for a global publication.

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Publication announcement

Helped launch Arup’s global, biannual report by developing and distributing content tailored to North American audiences.

Get in touch.

ginnykjohnson@gmail.com
(925) 330-3323